Hello everyone, I've been sick for the last couple weeks so I haven't made the attempt to write anything. But I have a few updates for you. First, I…

February 2023

"Who's your competition?" When I ask clients this question, they always list companies who are solving the problem the same way they are. What they…
The last couple weeks I’ve been on a dopamine fast. The idea was an act of desperation. Despite making a public announcement that I would spend my…
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January 2023

Are there products or features you're leaving on the table because they're not interesting? I once consulted with a startup to design their first…

December 2022

Every design decision has tradeoffs. Sometimes we don't know what those tradeoffs are until we face the unintended consequences of those decisions. I…
but am I planning for failure?
You got this email because at some point you gave me (Josh Wayne) your email on designsmarts.co. I've moved my newsletter to Substack and named it…